Have a product or a line of products that aren't selling as quickly as you'd like?

Selling online is both an art and a science, and even minor changes can have a significant impact on your success. This report will teach you five strategies that will significantly increase your sales in less than seven days.

If you were the manager of a store like Tesco Express or the Co-Op, one of the most important aspects of your job would be to ensure that you organized the stock and the layout of the store in general in a way that encouraged people to discover your products and offers and to buy, buy, buy. And it would be your responsibility in the meantime to ensure that the products they purchased were the right ones - the ones you had in large quantities or for which you made the most profit. You'd be constantly shifting things around, experimenting with different combinations and layouts to see what worked best for your profits.

Things are the same if you run a website with a webstore, or if you are in the process of developing a web store. It is still your responsibility to ensure that your products sell as well as possible and to give careful consideration to even the smallest details of your store.

Distractions should be avoided 

If you've ever visited a landing page for a product like an e-book, you're probably familiar with the long, narrow strips of text that they use. What is the reason for this? It is free of distractions, which means that people will stay on your site longer and are more likely to click 'buy' rather than being distracted by an article.

Contrast works in two ways: Physical visual contrast, which makes your colors and images stand out, and contrast in terms of the products you'll be displaying. Concerning the first, I'm obviously referring to the use of contrasting colors to draw attention to the items you want people to look at, which is a very simple way to direct people's gaze. And by the second point, I mean arranging items of varying prices next to one another to highlight them in various ways. By placing a very expensive item next to a very cheap one, for example, you make the cheap one appear really cheap and allow people to click buy without feeling guilty (because they can say 'I'll just go for the cheaper one then'), whereas the expensive one becomes the luxury item that people who want the most elite option can go for.

Color psychology can also have a significant impact on your sales success. Light, "cool" colors like blues are great for getting people to stay on a page longer (because they are calming), whereas red raises the heart rate and encourages impulse behavior. Consider how you can use these facts to your advantage! 

You might think that making someone work to get to your buy button is a bad idea because it will turn them off, but it can actually be very useful in some cases. Another reason those landing pages work so well is that they force the viewer to scroll down for a long time, at which point they feel obligated to buy.

Meanwhile, if you have something that everyone wants and you know they want, hiding it somewhere on the site can be a great way to get them to look at the other offers you have. Consider your best deals to be 'bait,' and then you can entice them to buy more.

You can even make your product appear more "exclusive" by imposing conditions that exclude members or require them to take additional actions. You could, for example, sell an item only to members of your private Facebook group! 

The term POS refers to the point at which a customer pulls out their credit card to make a purchase. That is where they enter their information on your website, and this is an excellent opportunity to offer them something else to add to their order. That way, you can offer them the option of increasing their purchase incrementally (which never seems like much), and you can do it after you've already overcome the 'barrier to sale,' which is the effort involved in committing to buy. They already have their card... why not add some gift wrapping? Or a small token if it means combining postage?

This is extremely effective because it allows you to slightly increase the amount of money the person spends with you after they have already committed to purchasing. Taking out your wallet and deciding to buy is a significant "barrier to sale." You've completed the "hard part" when your customers arrive at the checkout. There is no reason why they should not try to increase the value of their purchase. 

If you run an online business, one of the most important aspects is data collection, which you must prioritize as a critical component. Failure to recognize the importance of collecting data about your customers, products, market, and more can result in you missing out on some seriously big opportunities and even barreling headfirst into some serious mistakes. Continue reading to learn why data is so important and what you can do with it.

The first thing to consider is who is purchasing your products or clicking on your advertisements. In other words, who are your clients? Where do they call home? What is their financial situation? What are their interests and hobbies?

This is critical because it indicates who your target audience should be. You may discover that you're targeting the wrong audience entirely - that you thought your products would sell to middle-aged men, but actually teenagers are more interested, allowing you to correct course. Similarly, you may discover that you are simply passing up some potential opportunities.

Who is watching? 

There is a fine line between someone who purchases your products and someone who simply looks at them. Your job is to find that line and then ensure that as many people as possible cross it.

People who look at your products but do not buy are typically people who have seen your marketing and become interested, but decide against purchasing because they believe your offering is too expensive or because the competition offers a more compelling purchase.

In such a case, you may decide to use more direct marketing to demonstrate how your product is a market leader, or you may decide to reduce the price for a limited time. Only by experimenting with different price points and deals will you be able to make them sell.

When you begin testing, collecting data becomes even more important. If you lower the price of your products and then discover that they are selling like wildfire, you will need to know when the increase in sales began so that you can be certain that the increase was caused by the price change.

Similarly, you'll want to learn more about who was most affected by the price cut. It's possible that some of your potential customers were turned off by the price cut, assuming it meant lower quality. Maybe you should sell two slightly different versions?

This brings us nicely to another point: determining which of your products sell the best so that you can focus more effort on them and use feedback to direct future product development. You don't want to put too much time or money into something that has previously failed to sell.

Obtaining data is also important when it comes to marketing your company. If you ever want to get an investment from a large corporation or work with a large partner, you will need to get feedback on your business so that you can present the raw data for promotional purposes. 

When you hire a professional website designer as a company, you are making an important investment in your company. The idea is that you are essentially creating a virtual advertisement that anyone can find in order to learn more about your company and your service. Simultaneously, your web page design will be created in such a way that they can order your services or products online, transforming it into a virtual shop - or, at the very least, a portal to your services and more information.

This necessitates a good and professional website design that is easy and intuitive to navigate, pleasing on the eyes, and reflective of your business, and that will capture and hold the attention of viewers.

However, that is not the only factor. It is also dependent on the quality of your business - on your ability to provide good services at a reasonable price and on your clever marketing strategies. Then it's up to the content and your marketing pitch...

Your web designer will handle the programming and graphic design for your website. They may even do some SEO for you. However, you will be in charge of the majority of the actual copy and content - the writing that greets your customers when they arrive at your page and the writing that sells your products or describes your company. This is entirely up to you, and you must ensure that it is as effective as possible.

In other words, unless you hire professional copywriting, you must sell the product yourself, and you must do so through the medium of the internet, where people have little patience and time for anything that can be quite tricky. So, how do you go about creating content that will pique people's interest and draw them in?

The first rule is to get their attention right away. This is always important, but it is especially important on the internet, where we are accustomed to receiving short bursts of information. At the beginning of each sentence, state simply and boldly what your company offers, and if you're marketing a product, state exactly what it does. Don't open up with a fun quip or rhyme - state simply 'this device will wake you up on time every morning' or 'we design the very best logos and brands for companies'.

After you've presented them with the facts, it's time to start explaining why yours is the best. Don't be afraid of a little exaggeration, but make sure to create a narrative that engages and draws the reader in.

People enjoy stories, which is why many online sales pitches tell of the author's success or describe how life is with the product. At the same time people like to be engaged directly so use the word 'you' a lot and ask rhetorical questions. 'Do you like paying too much for your car insurance?'.

There's a lot more to writing a good sales pitch, but this will get you started in the right direction - and when combined with good web design, it will convert visitors to your site into paying customers as efficiently as possible.

With these five changes, you'll have greatly optimized your sales process and can expect a significant increase in sales. Enjoy