Facebook Marketing Mania

Chapter 1: Introduction to Facebook

The number of Facebook applications grew in tandem with the number of users and the growth of Facebook. You could use Facebook to install apps, play games, chat, and even share and upload photos.

People with a business sense began to see Facebook's potential. They began investigating ways to monetize or grow a business using the Facebook platform.

With over 500 million users, Facebook's potential for business growth cannot be underestimated. Businesses can now list their own official fan pages on Facebook to connect with their customers and grow their businesses, thanks to the recent introduction of Facebook Advertising and Facebook pages.

In the following section, you'll learn about the power of Facebook marketing!

Chapter 2: Fundamentals of Facebook Marketing

Facebook marketing is the use of Facebook to market your business, increase traffic, or grow your leads. It is a subset of social media marketing in which marketers use a variety of social media platforms to grow their business, such as social networking sites, video sharing sites, or microblogging platforms.

As previously mentioned, Facebook has a useful feature called Fan Pages, where any business can list their business, add fans, and provide content to them.

Once you have a large following, you can use your fan page to connect with your customers and prospects by posting on your "wall," asking them questions, or posting videos, photos, and content relevant to your niche.

The best part is that whenever you post something on your Fan page wall, all users who "like" your Fan page will see it in their news feeds.

Any action a fan takes on the fan page, such as posting on the wall, will be seen by all of their friends, creating a huge opportunity for viral marketing.

The truth is... If you don't take advantage of the power of Facebook marketing, you could be throwing money away!

Chapter 3: Using Fan Pages to Build Your Online Presence

So, how do you use Facebook Fan Pages to grow your business?

The first thing you should do is create a page. If you already have a Facebook profile, scroll down to the bottom of the page and select "Create A Page".

Once you've created a page, fill in all the necessary details about your company, such as contact information, maps, and a photo of your company logo, among other things.

The next step is to invite your customers and followers to your Facebook Fan Page. You can do this by inviting them to join and "Like" your Facebook Fan Page via email or your website.

Increasing the number of followers

Aside from inviting your existing fan base or email list to join you on Facebook, you can also advertise through Facebook's advertising system. You can send them to your Facebook page or your website, but sending them to your Facebook page is usually the less expensive option.

What comes next?

Once you've established a page and a fan base, you should concentrate on providing targeted, valuable content to your fans. By encouraging them to interact on your page, you increase the likelihood that they will share it with their friends, gaining you more followers.

Chapter 4: Using Facebook to Generate Opt-Ins

Have you ever heard the term "landing page" or "opt in page"? Online marketers use them to generate leads for their email marketing campaigns.

Did you know that you can use Facebook to create a "Facebook Landing Page"? Look for the "Facebook Land Page app" and install it in the settings of your Facebook Fan Page.

Then, in your "before liking" and "after liking" boxes, insert HTML code. In essence, a Facebook Landing Page works by "bribing" people to "Like" your Facebook page in exchange for access to a gift.

A free e-book or online video course could be an example of a gift.

When combined with your Facebook Advertising funnel, it's as if you're paying for leads! This can be a quick and cheap way to build your list with highly qualified subscribers.

To receive a free gift, a non-fan must "like" your page. By entering his name and email address, the new fan will gain immediate access to the free gift (this is your code for the opt-in box)

Another easy way to get leads quickly is to simply promote your landing page on your fan wall, because the fan wall is always the most popular and has a lot of eyeballs; the potential for quickly growing your list through there is very high.

Chapter 5: Viral Power

One of the reasons Facebook has grown so quickly as the world's largest and fastest growing website is that it is viral in nature. With Facebook, information spreads quickly through word of mouth. That is why many large corporations have recognized this power and have been looking for ways to harness it.

Whether you own a small business or a large chain of businesses, you have the potential to use Facebook's viral nature to rapidly grow your business. Here's how it's done:

Every Facebook user is linked to his or her friends via the network. Each person's status updates, such as "Liking" a page or writing on someone's wall, will be displayed in that person's news feed.

When you encourage your Facebook fans to interact with your Facebook page, any actions they take will be displayed in their news feed as well. This would then appear in the news feeds of all of their friends. This will pique their friends' interest, and they will most likely visit your Fan page to find out what's going on.

The viral effect occurs when an increasing number of people "Like" and interact with your page. In no time, your fan page could grow tenfold!

Chapter 6: Integrating Facebook With Other Websites

Having a lot of Facebook traffic is great, but it will be useless unless you can get them to your online business websites.

Remember that the Facebook Fan Page acts as a "outpost" for useful updates and allowing fans to interact with one another. However, unless you know how to monetize your Facebook traffic, your profits will not come directly from it.

Here are some ideas for monetizing your Facebook traffic:

1) If you don't have a Facebook landing page, direct them to your landing page to build your prospect list.

2) Publicize offers and direct them to your sales page.

3) Provide excerpts from relevant articles and link to the full article on your blog.

4) Request that they follow you on Twitter and tweet about your content in exchange for a prize.

5) Upload videos to YouTube, share them on your Facebook Fan Page, and ask your fans to share them with their friends! (Alternatively, follow your YouTube fan page.)

As you can see, the Facebook Fan page serves as a simple hub around which all of your marketing activities can revolve. Finally, you must determine your most desired outcome (for example, generating new leads or increasing profits) and structure your Facebook marketing activities to generate these types of responses.

Chapter 7: Facebook Advertising

Because of its low cost per click and ability to be extremely specific to your target demographics, Facebook advertising has taken the online marketing world by storm.

Its ease of setting up marketing and advertising campaigns allows it to overtake Google in terms of advertising volume very quickly.

Setting up your advertising page at your Facebook profile is simple. Go to your Facebook page first. A mock advertisement can be found on the right side. Click it to begin creating your own Advertising campaign to meet your specific marketing requirements.

After that, you can write your ad copy, include an image, and determine your marketing budget. Facebook will assist you in calculating your suggested bid per click based on your average cost per click.

As a general rule, you should direct these clicks to your Facebook landing page in order to collect leads. It would normally cost more to send them to an external website.

After you've created your campaign, you can track your advertising statistics and results and make changes as needed.

You can change your bid, test different ad copies to see which ones convert the best, and eliminate those that don't.

Chapter 8: Facebook Mistakes to Avoid

With all of the "hype" surrounding Facebook marketing, it appears that you must tap into this massive resource as soon as possible. However, there are several pitfalls in Facebook marketing that you should be aware of and avoid.

1) Becoming overly "salesy".

This is a definite no-no. The primary goal of your Facebook fan page is to connect with your customers and establish a strong relationship. Every time you sell them, you deplete their "rapport juice," and they will become less responsive to your content over time.

2) You are not split testing your ads.

If you advertise on Facebook without running multiple ad campaigns to see which converts the best, you could be throwing money away. Split test your ads and get rid of the bad ones.

3) Failing to engage your audience.

The number of "likes" you receive does not determine the success of your business. You must actively engage your audience in your fan page in order to convert them into raving fans.

Avoid these blunders, and you'll be well on your way to success.

Finishing Up

Facebook is currently the next big online marketing trend, and it is unlikely to go out of style due to its speed and size. This is not one of those dot-com bubbles that come and go; this is the real thing. 500,000,000 users cannot be wrong.

People are constantly looking for new ways to make money and gain new customers in the online market due to its competitive nature. Because it costs far more to acquire new customers than it does to retain existing ones, Facebook is an excellent platform for establishing rapport with your existing customer or fan base and continuing to provide them with valuable content.

Needless to say, if you fail to leverage Facebook's massive marketing power, your competitors will not only quickly overtake you in terms of market share, but you will also potentially be leaving a lot of money on the table.

That being said, now is the time to join the Facebook bandwagon before it's too late!

Congratulations on your Facebook marketing success!